The advisor in the room when the decision actually matters.
I work with professional athletes, sports properties, and forward-thinking organizations as a retained strategic advisor — on AI, technology, business, and the intersection of all three.
20+ years · 4 continents · Stanford · MIT · Cornell · Real Madrid Graduate School · Available on Retainer · Limited Engagements
20+
Years
4
Continents
30+
Certs
The Edge I Bring
The Edge I Bring
My background is both technical and business-oriented. I've architected and delivered enterprise systems across AI, blockchain, extended reality, and cloud — leading cross-functional teams of 80+ and delivering 30+ enterprise engagements for organizations across sports, fintech, healthcare, retail, aviation, and real estate.
The sports industry is where my name carries the most weight. But the frameworks apply everywhere.
My clients include professional athletes building their post-career wealth infrastructure, clubs operationalizing AI to compete at the highest level, federations navigating digital transformation, and brands that need a technologist who understands the sport.
Business + Technology
I translate boardroom strategy into production AI systems. From agentic architectures and ML pipelines to governance frameworks and ROI measurement — I own the full lifecycle from pre-sales through deployment. For sports: athlete monetization, club revenue architecture, fan engagement platforms. For enterprise: AI transformation, data platform modernization, agentic automation.
From athlete personal brand monetization to club revenue architecture.
Academia
Lecturer at Real Madrid Graduate School – Universidad Europea. If I can't teach it, I don't claim to know it.
Developing the next generation of sports business and technology leaders.
Technology
Chief AI Officer at JR Labs Sports. Co-Founder at CWaves Digital. Not a consultant who advises from the sideline — I build, deploy, and operate the systems I recommend.
Core stack: Agentic AI, Multi-Agent Systems, Computer Vision, NLP, Knowledge Graphs, Cloud (GCP, AWS, Azure), Blockchain, Extended Reality.
On-Demand. Always On.
I don't do one-off calls or generic reports. My advisory engagements are structured for depth and continuity. Whether you need weekly access to my thinking or a dedicated quarterly strategy sprint, there's a model designed for how serious operators actually work.
Domains of Expertise
AI Strategy & Implementation
From boardroom strategy to production deployment. Agentic AI & Multi-Agent Systems, AI governance, MLOps, and systems that generate measurable ROI.
For sports orgs: building AI systems that predict performance, optimize operations, and scale without technical debt.
Blockchain & Web3
The technology, not the hype. Tokenization, digital identity, Soul-Bound Tokens, smart contracts — designed for real business outcomes.
For athletes and clubs: fan token architecture, digital asset ownership, and NFT frameworks that actually generate revenue.
Cloud Engineering
Multi-cloud architecture across AWS, Azure, and GCP. Hybrid systems, DevSecOps, and infrastructure that scales.
For federations: real-time data infrastructure supporting live events, athlete tracking, and global broadcast operations.
Extended Reality (XR)
Virtual, augmented, and mixed reality solutions. Fan engagement, training, venue experiences.
For venues and clubs: immersive fan activations, athlete training simulations, and AR-enhanced broadcast experiences.
Data Science & Analytics
Predictive models, real-time analytics, and data-driven decision systems. From raw data to strategic insight.
For performance teams: injury prediction, match analytics, and athlete career planning models grounded in real data.
Digital Transformation
End-to-end organizational transformation. Not just technology adoption — culture, process, and governance.
For sports enterprises: transforming legacy club operations into data-driven, AI-augmented organizations built for the next decade.
Industries
Get in the Room.
All engagements are by application. Pricing is shared after a brief qualification — this isn't about budget, it's about fit. I've delivered for NBA teams, LaLiga clubs, Fortune 500 retailers, commercial airlines, fintech leaders, and healthcare systems. My advisory clients get the same rigor.
On-Demand Access
Monthly, rolling
Pricing shared after application.
- Async advisory: voice memos, video walkthroughs, written strategy feedback
- Response within 48h on defined scope
- 2 live 45-min sessions/month
- Access to private resource library
“For athletes and executives who need elite thinking without the retainer commitment.”
Apply →Quarterly Advisory
3-month engagement
Pricing shared after application.
- Everything in On-Demand
- Monthly 90-min deep-dive strategy session
- One priority project sprint per quarter (tech audit, AI roadmap, brand strategy, etc.)
- Intro to relevant network connections
“For organizations beginning a transformation or athletes structuring their business ecosystem.”
Apply →Semi-Annual Partner
6-month engagement
Pricing shared after application.
- Everything in Quarterly
- Bi-weekly working sessions
- Active involvement in implementation oversight
- Two deliverables per engagement (strategy doc, governance framework, market analysis, etc.)
- Priority scheduling & emergency advisory calls
“For sports properties and enterprises in active build or growth phases.”
Apply →Annual Strategic Partner
12-month engagement
Pricing shared after application.
- Full retained advisory access
- Weekly sessions + unlimited async
- Board/executive presentation support
- Co-creation of internal AI, tech, or business strategy
- Network introductions + co-authoring of thought leadership
“For organizations that want a strategic partner embedded in their future — not just their next quarter.”
Apply for 2026 →All engagements are by application. I only work with clients where I can make a measurable difference.
Apply for Advisory AccessBuilt. Deployed. In Production.
Advisory backed by ownership. These are the companies I co-founded and continue to operate — building the tools, platforms, and implementation frameworks I bring to every client engagement.
JR Labs Sports
AI-first sports intelligence company consulting clubs, leagues, and brands on the transition from SaaS to Agentic-as-a-Service (AgaaS). Revenue optimization, fan engagement, scouting intelligence, and sponsorship valuation — built on production-grade AI pipelines, not slide decks.
Client verticals: MLS · NBA · LaLiga · Premier League
jrlabs.tech
CWaves Digital
AI-native brand identity platform for marketing agencies and startups. Flagship product: Nacelle — automated brand generation, identity systems, and creative assets. AI by Design, from day one.
Markets: Finland & Iberia
cwaves.fiMore coming soon
Always building. If you're developing tools, platforms, or infrastructure at the intersection of technology and sport — let's talk.
Teaching What I Build
I don't just advise — I help develop the next generation of sports business and technology leaders.
Real Madrid Graduate School – Universidad Europea
Guest Lecturer
Focus: AI in Sports, Digital Transformation, Blockchain, Business Innovation
Also alumnus — Master in Sports Marketing & eSports Management
Available For
- University guest lectures and masterclasses
- Corporate workshops on AI strategy and governance
- Conference keynotes on sports technology and digital transformation
- Executive education programs
- Private athlete/team workshops on AI, digital strategy, and personal brand technology infrastructure
Built on Evidence, Not Buzzwords
Before advising on transformation, I transformed myself. 30+ certifications. 4 master's degrees. Active practitioner — not a retired theorist.
Stanford University
Digital Transformation (Engineering)
Cornell University
Machine Learning (Executive Program)
MIT
Blockchain: Disruptive Technology (Professional Education)
Master's Degrees
Real Madrid Graduate School – Universidad Europea — Sports Marketing & eSports Management
ISDE | FC Barcelona — Sports Management & Legal Skills
Universitat Politècnica de Catalunya — Blockchain & Business Applications
Universitat de Barcelona — Digital Transformation & Business Development
Panamerican Business School — Disruptive Technologies, AI & Metaverse
Panamerican Business School — BBA, Business Administration
Professional Certifications
9x Udacity Nanodegree Graduate: Self-Driving Car · Flying Car · Sensor Fusion · Computer Vision · NLP · Deep Learning · AI for Healthcare · AI Programming · Cloud DevOps
Apply for Access
Ready to Get in the Room?
My advisory calendar has limited availability. If you're a professional athlete, sports organization, or enterprise serious about what AI and technology can do for your business — start here.
Porto, Portugal · Available globally
Languages: Spanish · English · Portuguese · Italian · French